Your website content is a valuable commodity in the online world, even if it never directly makes you a dime. But why is it so important?
It is where you get to take a snapshot of your brand, one you can tweak until it perfectly represents you, and share it with the entire world.
Here are four steps to make your website more inviting to turn would-be visitors into conversions and customers and increase your leads.
Choose your website content wisely
To do that, you need to know your audience. Do they prefer short-form or long-form content? Would they be more inclined to watch a video than to read a post?
[thrive_text_block color=”light” headline=”‘Sometimes the only way to tell, especially if your specialization is highly-niched, is to test with different forms and lengths of content in a process called “split testing.””] [/thrive_text_block]
No matter what form of content you choose to implement for your clinic, make sure to keep it fresh and regularly updated.
[thrive_text_block color=”light” headline=”One of the best ways to do this is to formulate a content schedule. When you post at predictable intervals, customers know when to check back and can see that you are invested in your brand.”] [/thrive_text_block]
No one wants to read or watch something that functions only as a long-form advertisement. Respect your customers’ time and attention by offering them real, actionable value. Teach them a skill. Provide advice. Then, and only then, should you begin to market yourself within your content.
[thrive_text_block color=”light” headline=”Do something that improves their lives, and you will be remembered. An added benefit to this is you will gain authority in your niche. With that comes trust and even more satisfied customers and advocates.”] [/thrive_text_block]
Be authentic to increase your leads
When using content to market your specialized health clinic, let the voice of your brand shine through. Especially in a market where massive corporations are being traded out for smaller, more personalized companies, it’s important to let your readers in on your story, because that narrative is what will capture them as leads. When you are authentic, you present yourself as transparent and trustworthy.
[thrive_text_block color=”light” headline=”When it comes to people’s health, showing that you care enough to create a real connection with your customers and that you are worthy of their trust is vital.”] [/thrive_text_block]
If you want to learn more about how to use content to market specialized health clinics, speed up your inbound marketing, and grow your client base, contact Q&A Solutions to request a consultation.
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