The truth is, all photography services offer very similar choices - and most people are aware of this.
So the challenge is two-fold:
- Your messaging needs to be more convincing than your competitor
- You need to have more eyes on your messaging than your competitor
Not all photography services can compete with the big boys - or can they?
Big photography services offer the same services that you do. The problem is you are competing on price AND you are using out-dated marketing that sinks your costs and does not allow you to be more innovative with your messaging.
If we have established that messaging is key, then how easy is it to change that GroupOn placement, billboard or newspaper ad, or even that radio ad? What’s more, how easy is it to know how each ad performs and on which platform?