Being in the photography industry can be one of the most rewarding businesses to own for 2 reasons:
So think for a minute how do you get new customers?
If your answer is referrals - this may work for now but what happens when your referrals dry up (and eventually they will).
Or maybe you have ads out in different mediums - like the yellow pages, newspaper ads, billboards, radio ads, - in other words, traditional marketing.
Can you tell if your ad is bringing you business or do you consider it a needed expense? Ask yourself this, what would happen if you shut that ad off - would you see less sales?
If you were your own customer with an automotive need, where would you go to find a good service shop or provider?
If you were your own customer with a need for photography, where would you go to find a good service shop or provider?
Today, people are doing one of 2 things - guaranteed based on digital marketing research:
How? Mainly Facebook or another popular social media platform
The truth is, all photography services offer very similar choices - and most people are aware of this.
So the challenge is two-fold:
Not all photography services can compete with the big boys - or can they?
Big photography services offer the same services that you do. The problem is you are competing on price AND you are using out-dated marketing that sinks your costs and does not allow you to be more innovative with your messaging.
If we have established that messaging is key, then how easy is it to change that GroupOn placement, billboard or newspaper ad, or even that radio ad? What’s more, how easy is it to know how each ad performs and on which platform?
In order to compete, you need to know what advertising works and you need to be able to change your messaging anytime you need to.
Agencies will offer you this service but be careful - they tend to offer templated marketing that may not be suited for your ideal buyers.
Call me today for a no-pressure consultation. All my initial conversations are about learning about your business and offering you tips on what I would do to market your business. I will even check out your 3 top competitors and show you what they are probably doing online to leverage for more of the market share.