So, you've got a company! You are the founder. You are the CEO. You are a partner but you are the one in charge of making this thing work. What are you gonna tell your customers out there? How are you gonna get this thing launched off the ground and get people to buy your product or service?
Lead generation and online sales make up for a majority of influence in purchasing decisions from a B2B or B2C prospect. So what happens when you do get a lead? What does the process look like? What are the selling rules that work best for leads that come through a website versus leads acquired from traditional means? Are they different?