Marketing and sales methods have evolved but the small to mid-size business owner still struggles with digital approaches. Why is that?
For businesses to succeed in a highly competitive consumer market, it is crucial to know what inbound sales are.
Inbound sales sells products and services the way consumers want to buy them. In order to capitalize on more leads, you need to know more than a definition.
I recently tasked myself with an acquisition goal to start reaching out in a new market and meet new business owners looking for results with their internet marketing and sales efforts.
So, I started meeting folks and making notes - which would be good fits and which I could help the most.
Then I asked what every sales manager is tasked to do - track sales efforts.
Where am I going to store all of this information?
Lead generation and online sales make up for a majority of influence in purchasing decisions from a B2B or B2C prospect. So what happens when you do get a lead? What does the process look like? What are the selling rules that work best for leads that come through a website versus leads acquired from traditional means? Are they different?
Growing as a business can be a lonely endeavor. If you are the solo owner, your resources are those that you acquire on your own. If you work as a partner, you might or might not work together on each part of the business. Yet, most of the time, you end up working as a solo manager on a project or department goal.