What Does a Good Veterinary Website Look Like? Just Look for These 11 Features!

The success and growth of your veterinary practice hinges in part upon the construction of your website. Your website should be organized, informative, and helpful to customers seeking care for their animals. Below are 11 features that combine to create a great veterinary website.

1. A layout that is organized and easy to navigate.

Pages should be uncluttered, well-designed, and able to load in under three seconds. A multi-media format is also desirable, as the inclusion of images and videos will help to engage prospects.

2. A homepage that is both informative and aesthetically pleasing.

A website's homepage is often the first page that a prospect will visit. It serves as a table of contents for visitors and should therefore be well-coordinated and attractive.

3. Clearly outlined patient types and services.

Veterinary medicine includes a variety of specialties and subspecialties. Customers seeking care for their animals will need to know which of the following types of practices a veterinarian has:

  • Small animal (dogs, cats, rabbits, and most other household pets)

  • Large animal (horses, pigs, cattle, goats and other types of livestock)

  • Mixed animal practices, which provide care for nearly all types of animals

4. An informative "About Us" page.

Prospective customers care deeply about the welfare of their animals and often wish to learn about the educational background and philosophy of veterinarians who care for their animals. A veterinarian's education, industry experience, and license information should be clearly stated. Photos are also helpful.

5. A user-friendly search function.

Your website may include the most valuable information in the world; but if customers cannot find what they are looking for, the content will not be helpful. Make sure your search box is easy to find and use.

6. Clearly stated location and hours of operation.

Customers should have no difficulty finding your daily hours of operation and a map of your facility's location. Holiday hours should also be specified as appropriate.

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7. A "Contact Us" page that is easy to find.

Prospective clients who have questions or who wish to speak with a member of your staff should have a means of communicating with someone at your clinic. If possible, include a means of reaching your office by telephone and electronically.

8. Featured photos and testimonials.

Client testimonials about services provided help to foster trust among prospective customers. Be sure to obtain permission from customers before using their names or photos of their pets on your site.

9. A robust resource page.

Customers enjoy having access to the latest homecare treatments and information about advances in veterinary medicine. Posted articles and content should be relevant and helpful to animal owners.

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10. A means of making an appointment online.

Prospects who visit a veterinary website are often eager to schedule an appointment as quickly as possible. You can help increase your efficiency and build your customer base by including a means of making an online appointment.

11. Emergency contact information.

Animal health problems often occur outside a veterinarian's standard hours of operation. A comprehensive veterinary website should include instructions for customers who require urgent care at night and on the weekends.

Please contact me to learn more about designing a top-notch veterinary website. I look forward to hearing from you!