I want to backtrack a little bit and go through why and how I got started in the marketing space. Before I was in marketing, I was a teacher and an educator in the public school systems, private school systems, and was a soccer coach for 20 plus years in competitive soccer.
I want to pull back the curtains and describe why I wanted to put together a piece about veterinarian clinics and YouTube channels. I own two dogs - one of them is an English Bulldog and the other is Shiba Inu. They are both close to two years of age and are actually both asleep here at my feet as I write this blog.
Lead generation and online sales make up for a majority of influence in purchasing decisions from a B2B or B2C prospect. So what happens when you do get a lead? What does the process look like? What are the selling rules that work best for leads that come through a website versus leads acquired from traditional means? Are they different?